Job Data

Job Title:................................... Sales Person
Department:.............................. Sales Department
Supervisor:................................ Sales Manager (GM)
Pay Class / FLSA Status:.......... Salaried / Non-Exempt

Summary Description

Provide prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques.

Key Results Areas:

• Sales Department Operations
• Customer Service

• Sales Department Operations
  • Attain new and used sales quotas as assigned by the sales manager.
  • Use floor time effectively to meet customer needs & solicit sales of all products.
  • Present the features of all products to customers along with their benefits.
  • Show each customer advantages of products over competing brands.
  • Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of "lower than anticipated" profits.
  • Cross sell additional parts, accessories, H.O.G. memberships, F&I products, Warranties & service contracts etc. with all new and used vehicles.
  • Maintain profit margin objective for all vehicle sales.
  • Follow procedures to ensure timely and proper completion of all paperwork.
  • Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
  • Introduce new customers to the service department and their personnel.
• Customer Service
  • Greet customers immediately, in a courteous and friendly manner.
  • Handle telephone transactions quickly, and courteously.
  • Ensure customers are properly qualified for needs, wants, and ability to buy.
  • Practice a feature/benefit selling methodology so that all customers receive consistent treatment when doing business.
  • Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
  • Conduct a road test, and pre-delivery inspection prior to delivery to customer.
  • Ensure the delivery to customer is an "EVENT" which endears the customer to the dealership.
  • Contact customers using mailing lists, tickler files & personal follow-up to encourage additional sales and ensure customer satisfaction.
  • Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to "Make Things Right".
  • Attend training sessions to keep current with sales techniques and sales department issues.
• Other Duties - As Assigned

Supervisory Responsibilities: None

Commitments:

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
• Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Meet or exceed sales quotas on a regular basis.
• Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.

Qualifications & Job Requirements:

• Must have an approachable, likable personality.
• Excellent communication Skills and demonstrated "closing skills".
• Knowledge and experience with sales of Harley-Davidson® motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.

Physical Demands:

• The noise level in the work environment is occasionally loud.
• Occasionally requires the ability to balance and push an 600+ lb. motorcycle.
• Sales persons spend the majority of the day on their feet, demonstrating products.

Working Conditions:

• Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally, exposed to exhaust fumes or other airborne particles.